About Knauf

Knauf is one of the world’s leading manufacturers of modern insulation materials, drylining systems, plasters & accessories, thermal insulation composite systems, paints, floor screed, floor systems, construction equipment and tools. With more than 250 production facilities and sales organizations in over 86 countries, 35,000 employees worldwide, and sales of 10 billion Euro (in 2019), the Knauf Group is offering a range of career opportunities – in Europe, the USA, South America, Russia, Asia, and Africa

Responsibilities

a. Digital Strategy & Team Leadership

• Strategic Planning: Design and propose the comprehensive digital marketing plan, including strategic directions for brand building, product promotion, and lead generation across all digital channels (Website, SEO/SEM, Social media, etc.)

• Brand & Content Oversight: Take overall responsibility for the brand's online presence. Ensure consistent and engaging content across all platforms. Lead the team (if any) in catching up with trends and applying new technologies to optimize marketing mix

• Budget & Resource Management: Plan and manage the digital marketing budget effectively. Oversee the allocation of resources for campaigns, tools, and vendor partnerships

b. Campaign Management & Execution

• Campaign & Content Execution: Supervise the development and execution of all digital marketing campaigns

• Support for Marketing events as required

• Support for other Marketing programs as required

c. Performance Analysis & Reporting

• Performance Monitoring: Define monitoring processes and key performance indicators (KPIs) to measure the effectiveness of all digital campaigns

• Data Analysis & Reporting: Analyze data from all digital channels to evaluate campaign performance, consumer behavior, and market trends. Prepare and present periodic performance reviews to the Marketing Manager and Commercial Director/Management Board

• Competitor & Market Intelligence: Oversee the collection and analysis of competitor marketing campaigns and activities. Use insights to inform future strategies

• Brand Health & Compliance: Assist in conducting periodic brand health checks. Ensure all communication materials are properly filed, and all activities comply with corporate policies and industry regulations

• Others job assigned by manager

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

• Strong knowledge of digital marketing (social media, website, email marketing)

• 5+ years of demonstrable experience in marketing or digital marketing roles

• Hands-on experience with SEO, SEM, Google tools such as Google Analytics and Google Search Console, CMS platforms, Semrush/Ahrefs, HubSpot, and social media channels

• Good communication skills, both Vietnamese and English

• Self-motivated and enthusiastic